What are the benefits of AR?

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1. It different and currently cutting edge, with the Horizon Report (2010) suggesting that it is a technology whose growth we need to watch over the next three years. Although the novelty factor is not key when developing a project like SCARLET, HE institutions are quick to note its impact in areas such as marketing and gaming – all of which can highlight the reputations of other kinds of institutions and organisations.

2. It is easily adaptable. Individual users can contribute content once it is developed once the framework has been determined. We specifically used a framework which was open source, which also means others can continue to develop it, so the benefits are truly collaborative.

3. The resources can be easily shared. Because there is a certain awe will around the technology’s applications, users generally want to talk about their experiences and share their work. The fact that AR is adaptable and scaleable will only contribute to this.

4. Content is king! – Although academics at the University of Manchester identified and developed the content for the project, in other kinds of project, developers may not have the luxury of such an advanced base. Augmented Reality apps, however, give users the ability to create content that they wouldn’t otherwise be able to create themselves.

5. The app is interactive which maintains the interest, the sharing, and the continued development, particularly if you use open source frameworks and an open API, as we did. As the Horizon Report suggested, it is envisioned that continued development of AR in a range of areas will be fast and furious, with new mobile technology features being offered on a much larger scale. Given that it is quickly becoming an essential facet of many digital public relations and marketing campaigns, as well as serving the education sector, Augmented Reality certainly has as its largest benefit a built-in impact measure, namely that it works and people are aware and excited about it.