Difference between revisions of "Dissemination"

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<h2>Aims of dissemination</h2>
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<p>
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When developing any AR project it’s important to consider how you will disseminate it. If dissemination activities are planned at the outset it’s easier to make sure that the right people are informed about progress, at the right time, using the most appropriate methods. Consider the purpose of the dissemination activity, think about what you want to achieve and how it will support or inform project development. </p><br/><br/>
  
== Dissemination: ==
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<h2>Creating a dissemination plan</h2>
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<p>
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It’s helpful to create a communications and dissemination plan at the outset of any project to outline the dissemination strategy. Regularly reviewing and updating the plan helps to monitor progress and take advantage of opportunities as they arise. The dissemination plan should address key questions such as who, what, why, how and when. Suggested headings are listed below:</p>
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<br/>
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<h3>Aims of the communication plan</h3>
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<p>Outline the aims of dissemination activity and the reason for doing it. It may be that you want to gather feedback to inform development, raise awareness, promote the project, find partners or investigate funding opportunities. Think about what you want to achieve and how you aim to achieve it. </p>
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<br/>
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<h3>Key Messages</h3>
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<p>Think about the key messages you want to disseminate about your project. If you had one minute to communicate the purpose of your project to someone, think about what you’d like them to know. Focus on making sure messages are clear and easily understood. It may be useful to consider messages within the context of your organization to ensure that it’s consistent with and supports organizational policy.</p><br/>
  
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<h3>Stakeholders</h3>
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<p>Consider the key people and groups that need to know about your project, might be affected by it or whose support you might need. It’s helpful to list all stakeholders that have some interest in your project, their specific interest in your project and level of interest and their importance to the success of your project. Once the stakeholder analysis is complete you may wish to focus on a limited number of groups that are key to the success of the project to ensure that dissemination activity is focused and effective.</p><br/>
  
In addition to evaluation, to gather a sense of impact for the project, a dissemination plan was also put together. More about that plan is available in the dissemination section of the toolkit.
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<h3>Communication channels</h3>
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<div>It’s important to consider the communications channels you’ll use to disseminate your project. Communication channels might include any of the following amongst others:</div><br/>
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<ul><li>Blogs</li>
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<li>Websites</li>
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<li>Twitter </li>
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<li>Articles in publications</li>
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<li>Mailing lists </li>
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<li>Individual email contacts (both external and internal)</li>
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<li>Professional meetings/conferences and papers</li>
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<li>Informal community networking</li>
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<li>Cross-promotional activities (with partners)</li>
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<li>User surveys</li>
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<li>Demonstrations </li>
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<li>Case studies</li>
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<li>Press releases</li>
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</ul><br/>
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<div>Suitable communications channels can be selected on the basis of time, budget and opportunity. It’s important to select the right method, to reach the right audience, at the right time whilst communicating the right message. </div>
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<br/>
  
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<h3>Dissemination schedule</h3>
  
* '''Considerations:'''
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<p>Create a schedule outlining possible dissemination events, articles, conferences and meetings where there will be opportunities to highlight the work of the project. It may be that additional funding will need to be secured in order to attend events but it’s useful to list all options should additional budget become available.</p><br/><br/>
  
** Consider a variety of dissemination methods and channels including:
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<h2>Related blog posts</h2>
  
*** Blog posts
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[http://teamscarlet.wordpress.com/2012/05/02/scarlet-dissemination-workshop-17-2/ SCARLET Dissemination Workshop]
*** Professional publications,
 
*** Case Studies
 
*** Conferences, meetings, workshops and events
 
*** News items, articles and features on websites and in journals
 
*** Academic journals
 
  
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[http://teamscarlet.wordpress.com/2012/04/27/scarlet-features-and-articles/ SCARLET Features and Articles]
* '''Risks to consider:'''
 
  
*** Academic articles require a great deal of time and the direct input of the academic; therefore, this form of dissemination is often most problematic.
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[http://teamscarlet.wordpress.com/2012/04/19/scarlet-ar-poster/ SCARLET AR Poster]
  
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[http://teamscarlet.wordpress.com/2011/12/21/scarlet-audio-presentation/ SCARLET Audio Presentation]
  
* '''Results and highlights:'''
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[http://teamscarlet.wordpress.com/2011/09/01/demystifying-the-scarlet-app-workflow/ Demystifying the SCARLET app Workflow]
  
** Write up the highlights from the survey and focus group as soon as possible
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[http://teamscarlet.wordpress.com/2011/08/09/the-benefits-of-using-augmented-reality-in-education/ The Benefits of Using Augmented Reality in Education]
** Share with others who may have also been present, to ensure accuracy
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** Work toward getting quotes, although do not attribute them (confidentiality)
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[http://teamscarlet.wordpress.com/2011/06/22/scarlet-already-attracting-attention/ SCARLET Already Attracting Attention]
** Make it relatively short so that others can re-use in blog posts, case studies, etc.
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[http://teamscarlet.wordpress.com/2011/11/28/what-scarlet-means-to-me/ What SCARLET Means to Me]

Revision as of 09:45, 14 September 2012

Aims of dissemination

When developing any AR project it’s important to consider how you will disseminate it. If dissemination activities are planned at the outset it’s easier to make sure that the right people are informed about progress, at the right time, using the most appropriate methods. Consider the purpose of the dissemination activity, think about what you want to achieve and how it will support or inform project development.



Creating a dissemination plan

It’s helpful to create a communications and dissemination plan at the outset of any project to outline the dissemination strategy. Regularly reviewing and updating the plan helps to monitor progress and take advantage of opportunities as they arise. The dissemination plan should address key questions such as who, what, why, how and when. Suggested headings are listed below:


Aims of the communication plan

Outline the aims of dissemination activity and the reason for doing it. It may be that you want to gather feedback to inform development, raise awareness, promote the project, find partners or investigate funding opportunities. Think about what you want to achieve and how you aim to achieve it.


Key Messages

Think about the key messages you want to disseminate about your project. If you had one minute to communicate the purpose of your project to someone, think about what you’d like them to know. Focus on making sure messages are clear and easily understood. It may be useful to consider messages within the context of your organization to ensure that it’s consistent with and supports organizational policy.


Stakeholders

Consider the key people and groups that need to know about your project, might be affected by it or whose support you might need. It’s helpful to list all stakeholders that have some interest in your project, their specific interest in your project and level of interest and their importance to the success of your project. Once the stakeholder analysis is complete you may wish to focus on a limited number of groups that are key to the success of the project to ensure that dissemination activity is focused and effective.


Communication channels

It’s important to consider the communications channels you’ll use to disseminate your project. Communication channels might include any of the following amongst others:


  • Blogs
  • Websites
  • Twitter
  • Articles in publications
  • Mailing lists
  • Individual email contacts (both external and internal)
  • Professional meetings/conferences and papers
  • Informal community networking
  • Cross-promotional activities (with partners)
  • User surveys
  • Demonstrations
  • Case studies
  • Press releases


Suitable communications channels can be selected on the basis of time, budget and opportunity. It’s important to select the right method, to reach the right audience, at the right time whilst communicating the right message.


Dissemination schedule

Create a schedule outlining possible dissemination events, articles, conferences and meetings where there will be opportunities to highlight the work of the project. It may be that additional funding will need to be secured in order to attend events but it’s useful to list all options should additional budget become available.



Related blog posts

SCARLET Dissemination Workshop

SCARLET Features and Articles

SCARLET AR Poster

SCARLET Audio Presentation

Demystifying the SCARLET app Workflow

The Benefits of Using Augmented Reality in Education

SCARLET Already Attracting Attention

What SCARLET Means to Me